Key Executive Profiles


Terri Haack, President

Terri A. Haack,
President

 

Terri A. Haack’s distinguished career spans more than 35 years in hotel and resort operations management. In her current role as president of Terranea Resort, she is responsible for the overall operating performance of the 102-acre, luxury resort. Terri spearheaded pre-construction operations for the $480 million property beginning in 2007, guiding start-up through Terranea Resort’s acclaimed debut in June 2009. Under her leadership, the resort employs more than 1,250 associates and continues to thrive as a top property – renowned for its natural beauty and stewardship, award-winning cuisine, unique enrichment programs, and unrivaled guest service.

As a successful business leader, Terri blends her effective business vision with a passionate commitment to positively make a difference, both in the world of business and the community she serves. Terri continues to support local causes, spearheading numerous initiatives that preserve the natural, cultural and historic integrity of the Palos Verdes Peninsula, which is home to Terranea. The resulting business and community programs and efforts have been repeatedly acknowledged, garnering dozens of awards and accolades over the years. Her service culture of ‘seeking moments to be extraordinary’ has led to national recognition by Conde Nast Traveler and Travel + Leisure as a top resort, and Los Angeles’ Top Places to Work.

Terri’s exceptional career has garnered numerous accolades and awards of distinction for her service and leadership from across the lodging industry and the communities in which she has lived. She was named ‘Best Boss’ by the Los Angeles News Group's Winning Workplaces Reader’s Choice Awards, and a finalist in the Los Angeles Business Journal’s Women Making a Difference Awards. She is also the recipient of the American Hotel & Lodging Association’s (AH&LA) national award for General Manager of the Year, Large Property, and was selected as the General Manager of the Year for large properties by the California Hotel and Lodging Association (CH&LA). In addition, she was named one of the Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue by the Hospitality Sales and Marketing Association International (HSMAI), and received the Daily Breeze People of Distinction Award for the Business/Innovation Category and the Palos Verdes Chamber of Commerce Matt Brunning Award for Business Excellence. In 2007, Terri became the first woman to receive AH&LA’s coveted Resort Executive of the Year award.

A longtime contributor to AH&LA, Terri currently serves on the organization’s Executive Committee and Board of Directors, and is Chairman of the Educational Foundation Scholarship Committee and Resort Committee; she is also the past Chairman of the CH&LA; and a founding Board Member and President of the Women In Lodging Executive Council. Terri is also a member of the Board of Directors for Habitat For Humanity and the Palos Verdes Peninsula Chamber of Commerce.

Prior to Terranea, Terri joined Destination Hotels in June 2002 to oversee the redevelopment of the 1,600-acre Wild Dunes Resort, located on Isle of Palms near Charleston, South Carolina. She was instrumental in the launch of Wild Dunes’ $200 million master plan, which featured a state-of-the-art conference center, expansive spa, and fitness facility, and more than 115 condo-hotel units in a village retail setting. Additional duties spanned business development and acquisition, as well as regional operations responsibilities. Today, Terri is a shareholder with Lowe Enterprises, the parent company of CoralTree Hospitality. Earlier in her career, Terri directed the repositioning of Kingsmill Resort as executive vice president and managing director for the luxury golf and spa resort, a subsidiary of Anheuser-Busch, Inc., located in Williamsburg, Virginia. She jointly served on the board of directors for Busch Properties, Inc., the real estate division of Anheuser-Busch, Inc.


Agnelo Ferandes, Chief Strategy Officer & Executive Vice President

Agnelo A. Fernandes,
Chief Strategy Officer & Executive Vice President

 

Agnelo Fernandes serves as Chief Strategy Officer & Executive Vice President Revenue for the 102-acre oceanfront Terranea Resort. Agnelo provides leadership as brand champion at Terranea, overseeing business strategy, enterprise development initiatives, and revenue optimization for the iconic southern California destination. He actively serves on Terranea's Strategy Committee, providing input on growth strategies. Agnelo also provides support to CoralTree Hospitality as the field leader for the marketing and innovation initiatives projects, sharing best practices and concepts.

An industry veteran, specializing in hospitality and lifestyle brand leadership, with more than 25 years of experience, Agnelo has led the development, launch, and repositioning of resorts and hotels in North America, the Caribbean, Asia, and Central America. He has held senior executive positions within the hospitality industry with recognized brands such as Canyon Ranch, Sonesta Hotels International, and Rex Resorts.

Most recently, Agnelo served as a strategic advisor and independent brand and growth strategy consultant on projects related to luxury brands in hospitality, spa and wellness, real estate, travel & tourism, and food services. He helped his clients grow their brand footprint by forging strategic partnerships with organizations, including American Airlines, Miami Dolphins, Miami Heat, Zumba Fitness, Disney, and Warner Brothers.

Agnelo was selected by Lodging Magazine as one of the best and brightest hotel innovators and visionaries within the hospitality sector; he was also the recipient of the Hospitality Sales and Marketing Association International (HSMAI) Resort Marketer of the Year Award and named one of the Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue. Additionally, he was named the Leader of the Year and awarded Destination Marketing Professional of the Year by Destination Hotels, and was nominated for the prestigious Spirit of Lowe award.

Agnelo currently serves as the chair of the HSMAI Foundation with a focus on talent acquisition and leadership development for the hospitality industry, as well as serves on the HSMAI Board of Directors for the Americas and is an active member of the Marketing Advisory Council. In addition, he is the vice-chair of the Brand & Content/Editorial committee and the past chair of the Brand Sponsorship and Cooperative Marketing Committee for Visit California. A thought leader within the hospitality industry and luxury lifestyle segment, Agnelo frequently participates in speaking engagements on marketing & sales leadership, brand strategy, revenue, social media, and digital strategy at forums including Google, YPO, Icelandic Glacial, HSMAI Global Dubai, and The Luxury Marketing Council. Agnelo has also served as a guest lecturer on Global Marketing and Hospitality topics while mentoring students pursuing their education in the hospitality industry.

In his spare time, Agnelo enjoys his family and travel. He also lends his vocals and plays guitar in a recreational band and is an avid sports fan.


Becky Walnoha, Vice President of People Services

Becky Walnoha,
Vice President of People Services

 

Becky Walnoha serves as Vice President of People Services for Terranea Resort. She is an integral part of the Strategy Committee, committed to enhancing the company’s TerraneaPROUD workplace culture, engaging and developing its talented associates, and empowering the dedicated and diverse team.

Prior to joining Terranea in 2020, Walnoha held the position of Senior Vice President of Human Resources for Wyndham Hotels & Resorts’ portfolio of managed properties, leading the human resources function in support of the company’s growing managed hotel organization for approximately 400 hotels in North America. Before joining Wyndham Hotels & Resorts, she served as Vice President of Human Resources Services for Loews Hotels and Resorts. In addition, Walnoha has also held various property-level and corporate-based human resources leadership roles at Sheraton Hotels & Resorts, Westin Hotels & Resorts and Starwood Hotels and Resorts. She is a member of the Society for Human Resources Management, holds a bachelor’s degree in Accounting and Business Administration, and is a SHRM Senior Certified Professional.


Brian Javellana, Vice President of Finance

Brian Javellana,
Vice President of Finance

 

Brian Javellana serves as Vice President of Finance for the 102-acre premier luxury destination resort. Javellana joined Terranea in 2020 and his experience, determination, and expertise are instrumental assets in the resort’s ongoing growth and operating performance. He has an extensive finance background within the luxury and hospitality sector. Prior to joining Terranea, he served as Vice President of Finance for Proper Hospitality where he was responsible for all finance operations at eight managed hotels. Before joining Proper Hospitality, Javellana held several finance leadership roles at Ritz Carlton Hotels in Laguna Niguel, Marina del Rey, and Half Moon Bay, as well as the San Diego Marriott Mission Valley. Javellana holds a bachelor’s degree in Business Administration-Finance.


Rodrigo Ibanez, Executive Director of Operations

Rodrigo Ibanez,
Executive Director of Operations

 

Rodrigo Ibanez serves as Director of Operations for the award-winning oceanfront resort. In his role at Terranea, Ibanez oversees the Front Office, Guest Services, Housekeeping, Laundry, Loss Prevention, Golf, Spa, and Retail teams. Ibanez was part of Terranea’s pre-opening team in 2009, and went on to oversee the Front Office team before eventually taking on the Director of Rooms position. Ibanez returned to the iconic Southern California destination in 2018 after leading the Rooms division at the Omni Barton Creek Resort & Spa in Austin, Texas, during his two-year departure. He has more than 13 years in Rooms Division leadership roles throughout different brands and companies, including the Omni Los Angeles, the Westin Governor Morris in Morristown, New Jersey, and the Grand Hyatt in New York City. Ibanez received a degree in Hotel Management and Hospitality from the International Buenos Aires Hotel and Restaurant School.