Terranea Resort Honored with Two Visit California Poppy Awards
(February 23, 2022) Visit California honored tourism destinations and attractions across California for excellence in tourism marketing at the organization’s biennial Poppy Awards, held Feb. 15 in San Francisco.
Terranea Resort is proud to announce that it was selected as the winner in the Influencer Campaign and Social Media Campaign category for its respective campaigns. The resort’s Best Influencer Campaign titled, “Terranea Resort Ambassador Campaign,” reflected the optimal use of influencer marketing to help advocate for the brand and target consumers to achieve social media engagement, reach, number of impressions, website traffic, pick up and social media integration. The resort’s Best Social Media Campaign titled, “Rediscover You,” reflected creative and effective use of paid advertising on social media channels to amplify the campaign and employ social media to feature the California resort destination. Terranea was also named a finalist for Best Recovery Campaign and Destination Stewardship & Sustainable Travel Award categories.
“It is a tremendous honor to be recognized as a travel and tourism ambassador and innovative leader on behalf of our industry and Visit California,” says Agnelo Fernandes, Chief Strategy Officer and Executive Vice President of Terranea Resort. “We remain optimistic and committed to the strategic growth and success of our resort destination during this period of rebounding and recovery.”
“The past two years were filled with unprecedented challenges for tourism as communities and businesses across the state struggled with pandemic-era hardships,” said Caroline Beteta, president and CEO of Visit California. “The creativity and innovation demonstrated by the tourism industry is truly astounding, and it proves how forward-thinking California remains. The work celebrated at the Poppy Awards underscore our state’s perseverance and has shown the world California is open for business.”
Beteta, alongside Visit California’s board officers, presented the 2022 Poppy Awards during the 14th annual Visit California Outlook Forum, held Feb. 14-15 at the Hilton Union Square in San Francisco and attended by more than 500 tourism industry leaders.
A panel of industry marketing experts selected the winners of the Poppy Awards in eight categories, awarding winners in both business and destination categories.
More about the Poppy Awards:
Crafted by California artisan Nicholson Blown Glass in Auburn, Poppy Awards are bestowed every two years to acknowledge the best of California’s tourism promotion. The eligibility period for programs submitted for the 2022 Poppy Awards was Jan 1, 2020 to Oct 1, 2021. Submissions were reviewed by Visit California staff, then blind judged by industry committee leadership.
More about Outlook Forum:
Outlook Forum is the premier travel industry conference for California, the No. 1 tourism destination in the United States. Outlook Forum brings together C-suite executives and industry decision-makers from California’s hotels, rental cars, attractions, restaurants, retailers and other travel businesses, as well as representatives from Visit California’s global network of offices.
About Terranea Resort
Located on the Palos Verdes Peninsula, Terranea is the premier oceanfront resort in Southern California with 102 acres of unparalleled Pacific Ocean views. Terranea opened in 2009 and proudly celebrates more than 10 years of service and memorable guest experiences in this scenic Southern California enclave. The resort also offers world-class accommodations that range from hotel suites to bungalows, oceanfront casitas, and luxurious villas. Amenities include The Links at Terranea, a nine-hole, par-3 golf course; award-winning 50,000 sq. ft. oceanfront spa, fitness, and wellness center; four swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of meeting space; and nine dining venues showcasing its farm-to-Terranea culinary philosophy utilizing local and seasonal ingredients. Terranea's bountiful land boasts herb and vegetable gardens, lemon groves, bee hives, farm-fresh eggs, a Sea Salt Conservatory, and more. In addition, the resort’s team of expert Adventure Concierge members help guests discover and explore Terranea’s rich terrain that includes miles of scenic coastal trails, a secluded beach cove, and ocean environments. Fun, enriching programs and activities such as falconry, archery, kayaking, and paddle boarding also abound. Terranea Resort is owned by a joint venture comprised of Lowe and JC Resorts, managed by CoralTree Hospitality Group, and is a member of the American Express Fine Hotels & Resorts program and Virtuoso Travel Network. Since its opening, Terranea Resort has been named one of Travel + Leisure’s “500 Best Hotels in the World” and earned a spot on Condé Nast Traveler’s “Readers’ Choice Awards” and “Gold List.” The resort also received the “Best of Award of Excellence” from Wine Spectator and has been recognized numerous times on U.S. News & World Report's “Best U.S. Hotels” list. Terranea is designated a Great Place To Work-Certified™ company by Great Place to Work. To learn more about Terranea’s enhanced standards of care Promise, please visit www.terranea.com/promise. For additional information about Terranea Resort, visit www.terranea.com, call 866.261.5873, or follow Terranea on Facebook, Instagram, and Twitter.