Terranea Resort Announces New Chief Marketing Officer
RANCHO PALOS VERDES, CA. (June 20, 2023) – Adding an accomplished marketing and branding professional to its executive team, Terranea Resort – a luxury 582-room oceanfront resort on the Palos Verdes Peninsula – has named hospitality industry veteran Chad Bustos as its chief marketing officer. In his new position, Bustos is charged with directing all strategy and brand development for the acclaimed Mediterranean-style resort – a lavish retreat with 102 acres of abundant natural beauty and breathtaking ocean views.
According to Ralph Grippo, president of Terranea, Bustos will be a core member of the resort’s executive team – overseeing repositioning and storytelling, digital and traditional marketing, advertising, e-commerce, advertising, public relations, optimization of revenue management, guest experiences and partnerships for the acclaimed resort, which encompasses world-class accommodations, The Links at Terranea, an award-winning spa, eight dining venues and over 135,000 square feet of flexible indoor and outdoor multifunctional spaces. Meticulously designed to heighten and preserve the natural beauty of its oceanfront backdrop, the resort also has four swimming pools, a kids’ club, ecological enrichment programs, multiple wellness amenities and an onsite experience center offering a range of adventures – from tide pooling to the art of falconry.
With over 25 years of experience directing luxury hotel sales and marketing programs, Bustos is well equipped to oversee the marketing and branding of Terranea’s world class luxury experiences. Most recently the vice president of sales and marketing operations at Denver’s Sage Hospitality Group, he was also chief marketing officer for Noble House Hotels & Resorts and for 12 years held executive positions with the Irvine Company’s Resort Properties Division, working his way up the ranks to chief marketing officer. He also was founder and president of PBSR Hospitality Corporation and held executive roles with KSL Resorts and Alaska Airlines group – where he launched the airline industry’s first online ticket sales.
“With a stellar track record of developing optimal marketing solutions and results-driven strategies, Chad has exceptional industry expertise and insight as well as vast experience with a range of luxury properties,” Grippo said. “He understands our vision and is the right person to help guide us as we work to grow the Terranea brand and further the resort’s expanding reputation as Southern California’s premier oceanfront destination resort.”
Bustos holds a Bachelor of Arts degree in marketing from the University of Arizona, as well as a Ph.D. in philosophy from the University of Washington.
About Terranea Resort
Located on the Palos Verdes Peninsula, Terranea is the premier luxury oceanfront resort in Southern California with 102 acres of unparalleled Pacific Ocean views. Terranea opened in 2009 and proudly celebrates more than 14 years of service and memorable guest experiences in this scenic Southern California enclave. The resort offers world-class accommodations that range from hotel suites to bungalows, oceanfront casitas and luxurious villas. Amenities include The Links at Terranea, a nine-hole, par-3 golf course; award-winning 50,000-square-foot oceanfront spa, fitness and wellness center; four swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 square feet of meeting space; and eight dining venues showcasing its farm-to- Terranea culinary philosophy utilizing local and seasonal ingredients. Terranea's bountiful land boasts herb and vegetable gardens, lemon groves, a Sea Salt Conservatory and more. In addition, the resort’s team of expert experience concierge members help guests discover and explore Terranea’s rich terrain which includes miles of scenic coastal trails, a secluded beach cove and ocean environments. Fun, enriching programs and activities such as falconry, archery, kayaking and paddle boarding also abound. Terranea is a member of the American Express Fine Hotels & Resorts program and Virtuoso Travel Network and has been named one of Travel + Leisure’s “500 Best Hotels in the World” and earned a spot on Condé Nast Traveler’s “Readers’ Choice Awards” and “Gold List.” The resort also received the “Best of Award of Excellence” from Wine Spectator and has been recognized numerous times on U.S. News & World Report's “Best U.S. Hotels” list. For additional information about Terranea Resort, visit www.terranea.com, call 866.261.5873, or follow Terranea on Facebook, Instagram and Twitter.