HSMAI Honors Terranea Resort with Multiple Adrian Awards for Outstanding Travel Marketing
(April 4, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) honored Terranea Resort with 11 Adrian Awards for travel marketing excellence in the 65th annual Adrian Awards. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition to traditional Adrian Award categories.
“Being recognized as a global industry leader for our marketing communications efforts including community support initiatives, corporate social responsibility, our TerraneaPROUD workplace culture and development program, and our TerraneaLife brand platform is an incredible honor,” said Agnelo Fernandes, Chief Strategy Officer & Executive Vice President of Terranea Resort. “This recognition is a testament to the entire Terranea team and their dedication to evolve our story through talent and development leadership, marketing communications, special events, and public relations.”
Terranea received a Gold Award for Consumer Public Relations & Marketing Program: Terranea Gives; Silver Award for Digital Marketing Multimedia Series: TerraneaLife From Home; Silver Award for Public Relations Feature Trade Media Placement: Terranea Resort TravelAge West Coverage; Bronze Award for Corporate Social Responsibility: Terranea Resort; Bronze Award for Digital Marketing Video: TerraneaPROUD; Bronze Award for Digital Marketing Social Media Campaign: Terranea #TravelTuesday; Bronze Award for Digital Marketing Social Media Campaign: Terranea Resort Rediscover Social Campaign; Bronze Award for Digital Marketing Innovation: Terranea Resort Connected TV Campaign; Bronze Award for Influencer Marketing: Terranea Ambassador Program; Bronze Award for Special Event: Terranea Turns Pink; Bronze Award for Public Relations Feature Consumer Media Placement: Terranea Resort AFAR Coverage.
“The HSMAI Adrian Awards recognize important work done by the industry to empower recovery in 2021,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Hospitality and tourism professionals continued to face evolving challenges that required innovation and ingenuity. HSMAI is proud to recognize the extraordinary efforts of hospitality sales, marketing, and revenue optimization leaders with Adrian Awards. By recognizing incredible work, we will share the best practices that will continue to drive recovery.”
Terranea Resort was honored during the HSMAI Adrian Awards celebration on March 30, 2022, at The Boca Raton in Boca Raton, FL, recognizing best practices, innovation, and community. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.
# # #
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter, and HSMAI YouTube.
About Terranea Resort
Located on the Palos Verdes Peninsula, Terranea is the premier oceanfront resort in Southern California with 102 acres of unparalleled Pacific Ocean views. Terranea opened in 2009 and proudly celebrates more than 10 years of service and memorable guest experiences in this scenic Southern California enclave. The resort also offers world-class accommodations that range from hotel suites to bungalows, oceanfront casitas, and luxurious villas. Amenities include The Links at Terranea, a nine-hole, par-3 golf course; award-winning 50,000 sq. ft. oceanfront spa, fitness, and wellness center; four swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of meeting space; and nine dining venues showcasing its farm-to-Terranea culinary philosophy utilizing local and seasonal ingredients. Terranea's bountiful land boasts herb and vegetable gardens, lemon groves, bee hives, farm-fresh eggs, a Sea Salt Conservatory, and more. In addition, the resort’s team of expert Adventure Concierge members help guests discover and explore Terranea’s rich terrain that includes miles of scenic coastal trails, a secluded beach cove, and ocean environments. Fun, enriching programs and activities such as falconry, archery, kayaking, and paddle boarding also abound. Terranea Resort is owned by a joint venture comprised of Lowe and JC Resorts, managed by CoralTree Hospitality Group, and is a member of the American Express Fine Hotels & Resorts program and Virtuoso Travel Network. Since its opening, Terranea Resort has been named one of Travel + Leisure’s “500 Best Hotels in the World” and earned a spot on Condé Nast Traveler’s “Readers’ Choice Awards” and “Gold List.” The resort also received the “Best of Award of Excellence” from Wine Spectator and has been recognized numerous times on U.S. News & World Report's “Best U.S. Hotels” list. Terranea is designated a Great Place To Work-Certified™ company by Great Place to Work. To learn more about Terranea’s enhanced standards of care Promise, please visit www.terranea.com/promise. For additional information about Terranea Resort, visit www.terranea.com, call 866.261.5873, or follow Terranea on Facebook, Instagram, and Twitter.