Rancho Palos Verdes, Calif. (May 13, 2013) – Terranea Resort, Los Angeles’ premier oceanfront resort, announces a strategic alliance with luxury brand Lexus, joining an exclusive group of hotel partners maintained by the auto brand throughout the United States and the only partner currently in Southern California.
Terranea is now the preferred hotel and resort of Lexus in Southern California, located along Los Angeles’ Palos Verdes peninsula. Together the pair is engaging travelers through an experiential program that spotlights Lexus as the resort’s preferred vehicle, which includes a fleet of Lexus vehicles to use for onsite transportation, airport transfers and other guest services. Lexus sedans, SUVs, hybrids and convertibles will also be available to Terranea guests for on- and offsite test drives.
Lexus owners who book a stay at Terranea Resort are also eligible for special benefits, available through LexusDrivers.com, ranging from $100 resort credits to day passes for The Spa at Terranea and various culinary, recreation and wellness activities on-property.
“Lexus is dedicated to pursuing perfection and we're excited to partner with the outstanding Terranea Resort to provide world-class luxury to customers,” says Brian Smith, vice president of marketing for Lexus. "Whether they're enjoying the resort or driving nearby, customers will know there's no better way to experience this part of the California coast."
Agnelo Fernandes, vice president of sales and marketing at Terranea Resort, also notes, “This is a unique opportunity for both Terranea Resort and Lexus to create meaningful experiences unmatched in Southern California, and to more effectively reach thousands of affluent consumers visiting from near and far. The marketing resources of our brands make for a powerful team.”
MMGY Global is Terranea Resort’s marketing communications agency of record, having developed and negotiated the partnership in collaboration with Lexus’ agency of record, Team One Advertising.
About Terranea Resort
Terranea, Los Angeles’ premier oceanfront resort, is located on California’s Palos Verdes Peninsula. Amid unparalleled Pacific Ocean views, guests enjoy world-class accommodations with 582 rooms that range from hotel suites to bungalows, oceanfront casitas and spacious villas, which are also available for purchase as seaside second homes through Terranea Real Estate. Amenities include The Links at Terranea, a nine-hole par three golf course; award-winning 50,000 sq. ft. oceanfront spa and fitness center; three swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of conference and meeting space; and eight dining venues, including signature restaurant mar'sel; Nelson's, a cliff-side spot ideal for whale watching; and Asian-inspired bashi. The resort’s innovative activity center and adventure concierge, Pointe Discovery, lets guests discover and explore Terranea’s rich terrain with miles of scenic coastal trails, secluded beach cove and ocean environment. Fun, enriching programs and activities such as habitat photography, falconry, kayorkle and paddleboarding also abound. Terranea Resort is owned by a joint venture comprised of Lowe Enterprises and JC Resorts and managed by Destination® Hotels & Resorts. For more information, visit www.terranea.com, call 866-802-8000 or follow Terranea on Facebook and Twitter.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. In every vehicle, Lexus incorporates innovative technologies, high-quality designs and luxury materials. With numerous models featuring Lexus Hybrid Drive, Lexus is the luxury hybrid leader and is dedicated to developing vehicles that are kinder to the Earth. Lexus’ current vehicles incorporate outstanding driving dynamic characteristics and feature a new design language that includes a spindle grille and distinctive lights, creating a signature look and feel for the luxury brand. In the United States, Lexus models are sold through 232 dealers who are committed to exemplary customer service.