Terranea Resort Leverages Klout To Launch Innovative Marketing Campaign
Joins Travel Industry Leaders As One Of First Resorts To Utilize New Online Platform
Rancho Palos Verdes, Calif. (July 17, 2012) – Taking the next step in the latest travel marketing trend, Terranea Resort has partnered with Klout as one of the first resorts to utilize the influence measurement tool as a valuable campaign platform.
Los Angeles’ most coveted resort destination recently launched its Weekend Escape to Terranea Resort Klout Perk, awarding a weekend getaway to top social media influencers. Terranea joins travel industry leaders in recognizing the scope of this new marketing tool to showcase the resort’s pristine setting and celebrated amenities to social media mavens and their wide-reaching audience networks. The campaign also marks one of Klout’s most inclusive resort packages.
Leveraging the Klout Perk program, Terranea Resort selected 20 of the Los Angeles area’s most influential voices in the categories of travel, food, health and fitness, golf and weddings. Participants were invited to enjoy a two-night stay for two guests in accommodations overlooking the Pacific Ocean. The weekend escape also featured a unique, surprise twist: each participant could compete for the grand prize title, Official Ambassador of Terranea – garnering a two-night stay each month for an entire year, with limo transportation, daily breakfasts and a $200 resort credit, among other perks.
Klout influencers were given a passport to discover Terranea’s renowned dining venues, oceanfront spa, shopping boutique and diverse outdoor activities that ranged from nature hikes and falconry to bocce ball, rounds of golf and roasting s’mores around a firepit. Along the way, participants completed a series of social media-driven challenges, sharing their experiences and photos on Twitter, Instagram and Facebook to earn passport stamps for the chance to be named Terranea’s Ambassador.
Throughout the Klout Perk weekend festivities, Terranea Resort enjoyed unprecedented visibility as influencers spread the word among online followers seeking travel inspiration and guidance. On Twitter alone, the campaign generated more than 23 million impressions in just two days, as nearly 3 million users followed along using the Twitter hashtag, #Terranea.
“We are thrilled with the resounding success and the positive exposure generated for Terranea through our partnership with Klout,” says Agnelo Fernandes, vice president of sales and marketing for Terranea Resort. “ As part of our integrated marketing approach, we are always looking to new ways to utilize emerging social media, as well as tap into the role of online influencers to engage travelers with tools like Klout and Facebook.”
Following the response from travelers as Klout participants shared positive experiences from the Weekend Escape, Terranea launched a similar Facebook sweepstakes inviting fans to discover all that the resort offers amid a Pacific backdrop with a chance to win one of three escape packages. The sweepstakes runs through July 31, 2012 and travelers can visit www.facebook.com/Terranea for their chance to win.
About Terranea Resort
Terranea, Los Angeles’ premier oceanfront resort, is located on California’s Palos Verdes Peninsula. Amid unparalleled Pacific Ocean views, guests enjoy world-class accommodations with 582 rooms that range from hotel suites to bungalows, oceanfront casitas and spacious villas, which are also available for purchase as a vacation home through the resort’s Real Estate Division. Amenities include The Links at Terranea; award-winning 50,000 sq. ft. oceanfront spa and fitness center; three swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of conference and meeting space; and eight dining venues, including signature restaurant mar'sel; Nelson's, a cliff-side spot ideal for whale watching; and Asian-inspired bashi, newly opened June 2012. The resort’s innovative activity center and adventure concierge, Pointe Discovery, lets guests discover and explore Terranea’s rich terrain with miles of scenic coastal trails, secluded beach cove and ocean environment. Fun, enriching programs and activities like habitat photography, falconry, kayorkle and paddleboarding are also abound. Terranea Resort is owned by a joint venture comprised of Lowe Enterprises and JC Resorts and managed by Destination® Hotels & Resorts. For more information, visit www.terranea.com, call 866-802-8000 or follow Terranea on Facebook and Twitter.
Senior Public Relations Manager
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