Terranea Resort Appoints MMGY Global As Agency Of Record
Kansas City, MO –- March 5, 2012
Terranea Resort has selected MMGY Global as its integrated marketing firm of record. Managed by Destination Hotels & Resorts, the $480 million-dollar resort is located on the Palos Verdes Peninsula - one of Southern California’s most scenic and coveted coastlines located just 30 miles from Los Angeles.
Terranea Resort is the first client to join the esteemed roster of the newly formed MMGY Global, which brings MMG Worldwide and Ypartnership together to form the internationally-recognized leader in travel industry marketing. According to Clayton Reid, CEO of MMGY Global, the marketing firm will develop an integrated strategic marketing plan to grow consumer awareness of Terranea Resort in key regional and national markets. MMGY Global will lead the development of the resort’s brand identity and resort positioning strategy, consumer research, creative messaging, advertising and digital communications, public relations and promotions.
Celebrated for its natural beauty, Terranea Resort’s 102-acre estate features 582 guestrooms and suites, including spacious Bungalows, Casitas and Villas overlooking the Pacific Ocean and Catalina Island. Terranea’s residential setting also affords real estate opportunities for guests to purchase a second home. Upscale resort amenities spotlight The Links at Terranea, a nine-hole par three golf course; The Spa at Terranea, a 50,000 square-foot oceanfront spa and fitness center; marea luxury boutique and high-end retail shopping; and three sparkling swimming pools, featuring a children’s splash area and 140-foot waterslide. Eight unique dining experiences range from gourmet cuisine to casual fare - all set against the Pacific Ocean. Terranea’s natural beauty serves as dramatic backdrop to ecological enrichment programs and 135,000 square feet of indoor and outdoor wedding and event space.
MMGY Global Vice Chairman Peter Yesawich notes, “Our research indicates that California is the top U.S. vacation destination of interest to leisure travelers, with roughly one-half expressing interest in visiting during the next two years. Backed by this key insight, Terranea Resort’s marketing strategy will appeal to travelers’ desire for authentic California experiences surrounded by the scenic beauty and exceptional amenities of this premier resort.”
“We are thrilled to work with the industry’s foremost brand marketing team at MMGY Global,” says Agnelo Fernandes, vice president of sales & marketing for Terranea Resort. “Their strategic expertise and creative vision is a perfect fit for our unique brand of casual luxury amid the pristine, coastal setting of Southern California.”
MMGY Global is a $150 million integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries. For more information, visit www.mmgyglobal.com.